Digital marketing is a key part of any successful company. Digital marketing strategies for SaaS companies can be complex and difficult to implement, but there are some easy-to-follow guidelines that will help your efforts in this area. The following article provides...
LinkedIn is a social networking site that allows users to connect with other business professionals and friends. It’s been around for over 10 years, so it’s no surprise that there are tons of articles about how to use LinkedIn in your marketing strategy. However, this...
The digital marketing landscape is changing. With the increased use of social media, email campaigns, and search engine optimization, it's become more important than ever to have a strong digital presence. You need to reach out to potential customers on their terms-...
Introduction: Long-term success in any business is built on relationships. If you want to build a successful company, it’s essential that your marketing strategy be focused and goal oriented. Account-based Marketing (ABM) is a modern approach that allows businesses to...
In today's world, it is difficult to stand out from the crowd. There are so many businesses standing on a street corner with a sign up, trying to get attention. It's no wonder that marketing campaigns have become almost as important as the product itself! And for...
Introduction Today's content marketer has to be a jack-of-all-trades. They have to know how to write, design graphics and use SEO techniques like keyword research and link building. But there is one thing that all of these skills have in common: the need for...
Today we are talking about Vbout: 5 Reasons You Should Use Vbout for Marketing Automation. What is this product? Why should you care? Let's find out! What is VBOUT? With VBOUT, you can centralize and automate your marketing tasks in a simple way. The platform has many...
Introduction LinkedIn has become the most powerful social media network for B2B marketing. For many reasons, it's now a primary way to generate new leads and opportunities. LinkedIn is one of the few sites that let you find people by their job title, company, or...
AI copywriting tools are created to help businesses and marketers create more content in less time. In marketing, it is essential that a company stay ahead of the curve by adapting its approach to new technologies. AI is being used for everything from sales...
The automotive industry is huge. Search engine optimization, also known as SEO for the automotive industry, plays an important role in marketing a dealership. Search engine optimization can be defined as a process that includes building and customizing websites to...
Introduction Search engine optimization (SEO) is the practice of increasing the quality and quantity of traffic any website by organic search engine results. SEO is also the art of ranking high on a search engine in the unpaid section, referred to as the organic...
What are heatmap tools? Website heatmaps are highly useful tools that are used by companies and individuals to understand user preferences and interactions. This is done by analyzing user activity on the website by tracking their actions. These actions are mostly...
It is always best to be equipped with real-time data before designing and devising any marketing strategy, including marketing in digital space. Here is a complete guide to creating a robust b2b digital marketing strategy Statistics you may need to know Before jumping...
You have this big plan for starting your e-commerce business. You've seen or heard about the profits generated from these kinds of websites, and you're all fired up about it. According to your understanding, you are ready to begin. Yet there is just one small question...
The world is going through a crisis it has never seen before, and it is impacting economies on both the micro and macro level. Most of the production and businesses have halted due to lockdowns all over the world. While things seem uncertain right now, there is hope...
We are living in a digital age. Businesses have moved from incorporating information technology in their existing businesses to founding their whole business on information technology. Businesses that aren’t online simply don’t exist in the current business world....
If we talk about retail stores there are window shoppers and some genuine shoppers. The latter ones help in generating revenue as they try and buy while the other ones only try without making a purchase. Similar is the case with online platforms. Customers land at...
This ultimate Google ads checklist summarizes all the different things that you need to optimize your Google Ads campaign and get the best results. The process includes Ads setup, setting daily bids, conversion tracking, as well as gathering the information you need...
It does not matter what your company manufactures, but if you don’t have a steady client base, you won’t experience the smooth running of the business. The best way to reach your client base in the contemporary world is through internet marketing. Here are 5...
LinkedIn is a professional social media platform that has been able to attract more than 600 million users across the world. This post will highlight some of the best LinkedIn marketing strategies for the benefit of small business owners. LinkedIn is not only...
The automobile industry is a multi-billion dollar business that has a profit base on every continent. The auto industry has one of the hottest competitive platforms in the business world. Cars of the same model with updated features are released on an annual basis by...
Voice search is a technology that is proliferating, and it is for a good reason. It is critical to have a voice search optimization strategy to adapt your business for the future. More than 20% of all Google mobile queries are voice searches. Isn't that crazy? Voice...
Audience characteristics are the foundation of your segments and understanding which characteristics give off the most amount of user intent is essential to creating effective marketing campaigns. Google ads remarketing audience is one of the best targeting segment...
The pay-per-click marketing campaign also know as PPC marketing is a method of marketing in which brands and advertisers pay a price(fee) each time someone clicks on their ads. Pay per click marketing campaign allows advertisers to buy website visits instead of taking...
Todays topic of discussion is Reddit and it needs to be fun right? So lets start with a GIF in Reddit style! If you have been looking for a new marketing platform, Reddit is a channel you should check out. I will be discussing some of the best Reddit marketing...
The digital marketing campaign in an online marketing effort that is put forward by a company to drive traffic, engagement, increase brand awareness, conversions and revenue. A robust digital marketing campaign strategy is essential to maximize the campaign...
What is a blog RSS feed? RSS(Really Simple Syndication) feed is an XML-based format for your blog content. Most of the major blogging platforms will have an RSS feed already built-in. RSS lets your readers stay up to date on all your content and consume them in a...
Wondering how to become a social media consultant? To become one, you will need to be able to market your client's products and services correctly, and this requires technology, tools, advertising, and management skills. This article explains the list of skills that...
Digital marketing in the pharmaceutical industry can transform the way how brands communicate with customers, increase transparency, engage, and grow. Digital marketing is critical for all businesses who want to thrive in this digital age. Advertising on digital...
By setting clear digital marketing goals, you and your team will know what exactly is working for your business, track, measure and analyze the performance of digital campaigns. It is important to set SMART digital marketing goals that are specific, measurable,...
What are some of the most relevant digital marketing campaign metrics? To track the success of a digital marketing campaign, you need to measure the following digital marketing metrics as it will guide your future campaign, analyze the success of current campaigns and...
From lead generation to customer retention, marketing automation can optimize your sales funnel, improve digital marketing campaign performance, qualify potential leads, hand-off marketing qualified leads to sales team and retain customers. Here are 5 marketing...
The below online website conversion rate calculator will help you find the percentage of visitors completing a desired action on your website(a conversion) out of the total number of visitors. First up, what exactly is a conversion rate? Conversion rate is the...
A digital marketing strategy plays an important role in the progress of the any business. These top digital marketing strategies provide businesses to easily reach and acquire their target customers. Most of these strategies are cost effective, efficient,...
Startup companies are in a unique position because they are agile, insurgent and can make decision very quickly to move things forward. Digital marketing strategy for startups need to take into consideration the following aspects in order for them to succeed. Email...
I'll be giving you four important tips that will help you to increase your conversions rate, decrease your cost per action, whether it's clicks, conversions, leads or brand awareness or reach. These tips will help you to decrease your cost per action and overall you...
why to create a digital marketing strategy? Every business requires a well-thought digital marketing strategy to become successful. An effective digital strategy will help you achieve your business’s online objectives, keep a track of your goals, understand which...
Digital marketing helps any business to connect with relevant customers, acquire new leads and promote a business using online platforms. 2019 will bring major changes in the field of digital marketing and here are my top 5 trends: video Marketing It seems that more...
Answer: To optimize lead capturing, nurturing and content management/creation process. There are many marketing automation platforms out there but before you start reviewing them and comparing every aspect and functionality of a tool with another, think...
Lead nurturing: It is the systematic process of building strong relationships with your prospects at each stage of buyers journey. The main objective will be to identify to your prospects needs, deliver the right content at the right time via the right...