I am Anand Iyer

Hi There,

I am Anand Iyer, a brilliant, high-spirited, and result-oriented digital marketer with an incredible zest for delivering proven results. I currently hold the position of digital marketing manager at a $2B+ company, leading the global digital team, providing governance and policies regarding the use of marketing automation systems, e-commerce platforms, analytics, cloud, contact database, and customer acquisition strategy through digital channels.

Also, my expertise makes me responsible for overseeing paid search (PPC) and social media advertising campaigns, website development, search engine optimization, and overall strategy.

As a knowledgeable and trustworthy professional, I guide and supervise the acquisition of online leads and systems for nurturing leads, developing them into sales qualified leads and handoff to CRM.

 

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Supercharge Your Digital Strategy

10 Best Practices for Content Creators

10 Best Practices for Content Creators

Content marketing is crucial to build trust, generate leads, increase customer loyalty, and generate revenue. Here are 10 best practices for content creators that will help to improve your content marketing strategy. Focus on a niche Find out what’s a popular and...

How To Use Your Blog RSS Feed

How To Use Your Blog RSS Feed

What is a blog RSS feed? RSS(Really Simple Syndication) feed is an XML-based format for your blog content. Most of the major blogging platforms will have an RSS feed already built-in. RSS lets your readers stay up to date on all your content and consume them in a...

How to Become a Social Media Consultant

How to Become a Social Media Consultant

Wondering how to become a social media consultant? To become one, you will need to be able to market your client's products and services correctly, and this requires technology, tools, advertising, and management skills. This article explains the list of skills that...

How to Optimize Your Facebook Ad Campaigns

How to Optimize Your Facebook Ad Campaigns

I'll be giving you four important tips that will help you to increase your conversions rate, decrease your cost per action, whether it's clicks, conversions, leads or brand awareness or reach. These tips will help you to decrease your cost per action and overall you...

Top 5 Digital Marketing Trends for 2019

Top 5 Digital Marketing Trends for 2019

Digital marketing helps any business to connect with relevant customers, acquire new leads and promote a business using online platforms. 2019 will bring major changes in the field of digital marketing and here are my top 5 trends: video Marketing It seems that more...

Why Should You Use Marketing Automation

Why Should You Use Marketing Automation

Answer: To optimize lead capturing, nurturing and content management/creation process. There are many marketing automation platforms out there but before you start reviewing them and comparing every aspect and functionality of a tool with another, think...

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