Hi There,
I am Anand Iyer, a brilliant, high-spirited, and result-oriented digital marketer with an incredible zest for delivering proven results. I currently hold the position of digital marketing manager at a $2B+ company, leading the global digital team, providing governance and policies regarding the use of marketing automation systems, e-commerce platforms, analytics, cloud, contact database, and customer acquisition strategy through digital channels.
Also, my expertise makes me responsible for overseeing paid search (PPC) and social media advertising campaigns, website development, search engine optimization, and overall strategy.
As a knowledgeable and trustworthy professional, I guide and supervise the acquisition of online leads and systems for nurturing leads, developing them into sales qualified leads and handoff to CRM.
SEO for Pharmaceutical Companies Pharmaceutical companies are most successful when they have a healthy flow of health services and practices as partners and customers for the long-term. There are lots of ways to build up your client list - through cold calling and...
Almost all the brand websites are now using at least one form of social proof to boost their credibility and increase the overall website performance. There are numerous types of social proof available for you to follow and boost the overall performance of your...
You may have crafted captivating offers, incorporated catchy branding solutions, and employed direct mailing to boost your automotive business. But there's still the main ingredient that separates leaders and normal businesses in the automotive industry; Search Engine...
What is Enterprise SEO? The Enterprise SEO helps in the search engine optimization of a company. The mechanics of it are designed according to the company’s profile and business goals. It helps to adapt the website of the company according to the search engine. Simply...
Search intent is the reason as to why a user is typing a query on a search engine. It answers the question, what does the searcher or user want to achieve with the search? Here is a detailed search intent optimization guide to improve your website rankings: For...
Digital Marketing- The dawn of the new Era Before the invention of the internet, for the sake of promoting the products or services, the traditional marketing strategies were used. The traditional strategies included advertising through media like T.V., radio, mails,...
Content marketing is crucial to build trust, generate leads, increase customer loyalty, and generate revenue. Here are 10 best practices for content creators that will help to improve your content marketing strategy. Focus on a niche Find out what’s a popular and...
B2B marketing is and will remain one of the most essential dynamics in the business world. There are a plethora of approaches that can be adopted for B2B digital marketing strategy for E-commerce. These include different virtual advertising efforts as well as real...
Introduction Search engine optimization (SEO) is the practice of increasing the quality and quantity of traffic any website by organic search engine results. SEO is also the art of ranking high on a search engine in the unpaid section, referred to as the organic...
What are heatmap tools? Website heatmaps are highly useful tools that are used by companies and individuals to understand user preferences and interactions. This is done by analyzing user activity on the website by tracking their actions. These actions are mostly...
It is always best to be equipped with real-time data before designing and devising any marketing strategy, including marketing in digital space. Here is a complete guide to creating a robust b2b digital marketing strategy Statistics you may need to know Before jumping...
You have this big plan for starting your e-commerce business. You've seen or heard about the profits generated from these kinds of websites, and you're all fired up about it. According to your understanding, you are ready to begin. Yet there is just one small question...
The world is going through a crisis it has never seen before, and it is impacting economies on both the micro and macro level. Most of the production and businesses have halted due to lockdowns all over the world. While things seem uncertain right now, there is hope...
We are living in a digital age. Businesses have moved from incorporating information technology in their existing businesses to founding their whole business on information technology. Businesses that aren’t online simply don’t exist in the current business world....
If we talk about retail stores there are window shoppers and some genuine shoppers. The latter ones help in generating revenue as they try and buy while the other ones only try without making a purchase. Similar is the case with online platforms. Customers land at...
This ultimate Google ads checklist summarizes all the different things that you need to optimize your Google Ads campaign and get the best results. The process includes Ads setup, setting daily bids, conversion tracking, as well as gathering the information you need...
It does not matter what your company manufactures, but if you don’t have a steady client base, you won’t experience the smooth running of the business. The best way to reach your client base in the contemporary world is through internet marketing. Here are 5...
LinkedIn is a professional social media platform that has been able to attract more than 600 million users across the world. This post will highlight some of the best LinkedIn marketing strategies for the benefit of small business owners. LinkedIn is not only...
The automobile industry is a multi-billion dollar business that has a profit base on every continent. The auto industry has one of the hottest competitive platforms in the business world. Cars of the same model with updated features are released on an annual basis by...
Voice search is a technology that is proliferating, and it is for a good reason. It is critical to have a voice search optimization strategy to adapt your business for the future. More than 20% of all Google mobile queries are voice searches. Isn't that crazy? Voice...
Audience characteristics are the foundation of your segments and understanding which characteristics give off the most amount of user intent is essential to creating effective marketing campaigns. Google ads remarketing audience is one of the best targeting segment...
The pay-per-click marketing campaign also know as PPC marketing is a method of marketing in which brands and advertisers pay a price(fee) each time someone clicks on their ads. Pay per click marketing campaign allows advertisers to buy website visits instead of taking...
Todays topic of discussion is Reddit and it needs to be fun right? So lets start with a GIF in Reddit style! If you have been looking for a new marketing platform, Reddit is a channel you should check out. I will be discussing some of the best Reddit marketing...
The digital marketing campaign in an online marketing effort that is put forward by a company to drive traffic, engagement, increase brand awareness, conversions and revenue. A robust digital marketing campaign strategy is essential to maximize the campaign...
What is a blog RSS feed? RSS(Really Simple Syndication) feed is an XML-based format for your blog content. Most of the major blogging platforms will have an RSS feed already built-in. RSS lets your readers stay up to date on all your content and consume them in a...
Wondering how to become a social media consultant? To become one, you will need to be able to market your client's products and services correctly, and this requires technology, tools, advertising, and management skills. This article explains the list of skills that...
Digital marketing in the pharmaceutical industry can transform the way how brands communicate with customers, increase transparency, engage, and grow. Digital marketing is critical for all businesses who want to thrive in this digital age. Advertising on digital...
By setting clear digital marketing goals, you and your team will know what exactly is working for your business, track, measure and analyze the performance of digital campaigns. It is important to set SMART digital marketing goals that are specific, measurable,...
What are some of the most relevant digital marketing campaign metrics? To track the success of a digital marketing campaign, you need to measure the following digital marketing metrics as it will guide your future campaign, analyze the success of current campaigns and...
From lead generation to customer retention, marketing automation can optimize your sales funnel, improve digital marketing campaign performance, qualify potential leads, hand-off marketing qualified leads to sales team and retain customers. Here are 5 marketing...
The below online website conversion rate calculator will help you find the percentage of visitors completing a desired action on your website(a conversion) out of the total number of visitors. First up, what exactly is a conversion rate? Conversion rate is the...
A digital marketing strategy plays an important role in the progress of the any business. These top digital marketing strategies provide businesses to easily reach and acquire their target customers. Most of these strategies are cost effective, efficient,...
Startup companies are in a unique position because they are agile, insurgent and can make decision very quickly to move things forward. Digital marketing strategy for startups need to take into consideration the following aspects in order for them to succeed. Email...
I'll be giving you four important tips that will help you to increase your conversions rate, decrease your cost per action, whether it's clicks, conversions, leads or brand awareness or reach. These tips will help you to decrease your cost per action and overall you...
why to create a digital marketing strategy? Every business requires a well-thought digital marketing strategy to become successful. An effective digital strategy will help you achieve your business’s online objectives, keep a track of your goals, understand which...
Digital marketing helps any business to connect with relevant customers, acquire new leads and promote a business using online platforms. 2019 will bring major changes in the field of digital marketing and here are my top 5 trends: video Marketing It seems that more...
Answer: To optimize lead capturing, nurturing and content management/creation process. There are many marketing automation platforms out there but before you start reviewing them and comparing every aspect and functionality of a tool with another, think...
Lead nurturing: It is the systematic process of building strong relationships with your prospects at each stage of buyers journey. The main objective will be to identify to your prospects needs, deliver the right content at the right time via the right...
First up, what is machine learning? Machine learning is a subset of artificial intelligence that allows computer systems the ability to automatically learn, re-inforce and optimize from experience without external intervention by a programmer. Machine learning...
