What are heatmap tools? Website heatmaps are highly useful tools that are used by companies and individuals to understand user preferences and interactions.

This is done by analyzing user activity on the website by tracking their actions. These actions are mostly clicks; to see where the users are most likely to click on during their visit.

Website Heatmaps are used quite a lot, especially by companies that focus on improving themselves based on their user’s feedback.

Heatmaps are convenient since they don’t actually bother the user by badgering them; they just collect the feedback passively. Here we will learn about 10 advantages of using website heatmaps.

Detecting and pointing out issues in your website:

One of the main benefits of  heatmaps tools is that if there is any problem in the construction, you can easily find it.

Depending on the tools you have chosen, that detection can be made directly or it can be made through derivation. You can analyze any repetitive clicks or any similar irregularity to find problems.

Instant Reports:

Not only do heatmaps provide accurate results but they also give them in real-time. This means that the user activity is recorded instantly and is given without any delay to the reviewer.

Pinpoint results:

Heatmaps break down every aspect of the user’s activity in categories. You can check the number of clicks, the visibility of your website, and the time the users spend on each part of the website.

Easy visual representation:

Using heatmaps is very convenient because they don’t show you the statistics in some confusing numerical manner; they show you the analysis in color-coded visual representation. It becomes very easy that way.

User activity becomes easy to understand:

Using simple visual representations and instant updates, heatmaps simplify the otherwise complicated dynamics of your site. You can learn how users tend to navigate your site and you can make changes accordingly.

Harmony with other add-ons and tools:

Usually, with something that is this useful, there are a lot of cons along with the pros. For online tools, the cons usually include its intrusive and annoying exclusivity.
That means that the said tool cannot be used with a certain browser or a certain OS. However, heatmaps don’t have that sort of problem.

Heatmaps guide you to improve your site:

You may be feeling confused or lost about how to manage your site. Instead of outsourcing assistance, you can learn from heatmaps and make direct changes.

Categorization for better understanding: 

Website heatmaps are divided into categories based on the type of action they use to assess user activity. These include click heatmaps, scroll heatmaps, and many others.

Heatmaps make you aware of the appealing parts of your site:

It is possible that you think some part of your site is really appealing but users don’t specifically like it. They may appreciate something you haven’t even given attention to. Heatmaps can point out those areas of potential so that you can change them for the better.

Heatmaps make the visitor’s experience better:

The crux of this whole matter, of using heatmaps, is to improve the user’s experience. Heatmaps guide you to improve certain areas and tone down others so that your visitors can have a comfortable navigation experience.

Conclusion

These were some advantages of using heatmap tools. Advanced tools also include eye-tracking and other specific functions that can provide an in-depth report of the user’s interactions. Knowing how to use heatmap tools wisely is a skill that can be very helpful. 

Let me know your thoughts on heatmap tool and how you plan to increase your website user experience/conversions!