LinkedIn Ads have been around for a while now. They are promoted through the LinkedIn social media page and allow you to target your desired audience, which is an important factor when it comes to advertising. With any successful marketing campaign, there needs to be a call-to-action button where the viewer can click and take action right away. If they don’t provide this option, then they will lose potential customers who may not want to leave their computer screen just yet. This article will go over 10 surefire ways that you can increase conversion rates with your LinkedIn ads by following these few simple steps.

What are the different types of conversions on LinkedIn Ads?

LinkedIn is a great tool for converting more leads from your ads. There are many different types of conversions, including downloading content or registering for events. You can personalize these campaigns to promote any conversion type that you’re looking for by selecting the right option in LinkedIn’s ad creation wizard!

#1 Get Rid of Irrelevant Ads that Aren’t Targeted to your Audience

This is one of the most important things you need to do when it comes to increasing conversions. If people aren’t targeted correctly, then what’s the point in advertising on LinkedIn? The best way for you to get good results is by creating a clear-cut message to the people you’re targeting. Whether it’s a free trial, or an affiliate offer, make sure that they know exactly what it is that you want them to do next.

#2 Make Sure You Have a Strong Call-To-Action Button

Making your CTA button stand out can also increase conversion rates depending on how much people tend to ignore them. A lot of people have a tendency to take the easy way out and just ignore all ads they see online as to avoid wasting time on irrelevant information. Make sure that you make it stand out in hopes that your viewers will click on it.

#3 Try Testing Different Copywriting Styles until You Find One That Provides the Best Results for Your Advertising Campaign

Try out different styles to find the most effective ones. You’d be surprised at how much a difference in style can affect your traffic or conversion rate. It all depends on what you target audience prefers, so test out different styles and see which ones work best for you!

#4 Test Different Landing Pages to Increase Conversions

Once you have your target audience narrowed down, it’s time to promote that selection. You can test different landing pages by using the same sources but targeting different audiences or demographics. Make sure that each section of your page is consistent with what you’ve been advertising about. This ensures people will get a clearer picture of what you’re trying to advertise to them.

#5 Select Your Audience Wisely

When you’re looking for a new audience to advertise to, it’s important that you take your time when selecting the right people. Do some research on other pages that are similar or relevant in nature and see what appeals to them in order to draw more traffic from there. The idea is to capture that audience and expand it even more, so the more information you have on them, the better.

#6 Focus Your Advertising Efforts on Topics That Get You Conversions Faster

One of the most common mistakes people make is spending too much time trying to find new opinions and advertisements. This can be time-consuming, especially if you’re not getting results fast enough or it doesn’t seem to be working out for you. The best thing you can do is focus on topics and themes that give you the best results so you don’t have to waste time looking around anymore.

#7 Track Your Results and Adjust as Needed

Another easy way for you to increase conversions is by doing periodic checks on what you’re doing right or wrong in order to adjust it accordingly. This means setting up tracking software that will help you see how your ads are performing and change things as you go along. You’ll know within a few days whether or not the new changes are working, so you can stop doing things that aren’t working for you anymore and continue those which are generating more results.

#8 Split Test Your Ads Regularly to Determine Which Ones Work Best Most of All

It’s important that you split test all of your ads to see which ones are generating more results. Tesing out one or two different ads can give you a clearer idea on what works for your business and what doesn’t. If you know which ones are producing the greatest effects, then it will be easier for you to eliminate the others and focus more on the ones that are getting you where you want to go.

#9 Make Sure You’re Paying Attention to Statistics Regarding the Demographics of Your Audience

It’s just as important to pay attention to what your target audience wants in order to capture them effectively. Look at both the demographics and interests of your audience members so you can get a better idea of what they like to see in ads, but you can also learn about their lifestyle choices. This will give you the information to create more effective ads that target your audience even better and bring them back for more.

#10 Create More Ads, But Only When You Have Enough Leads for Them

You may think it’s great to create a whole bunch of different ads, but if you don’t have enough leads for them, then it’s not going to do your conversion rates much good. You need to make sure you’re generating leads so that you can direct people into the right flow of information or call-to-action button without making them feel like they’re being tricked.

Here are a few other details that will help to improve the conversion rate on LinkedIn Ads:

A LinkedIn ads conversion rate is 6.1% in the U.S., on average, which you should be mindful of when preparing your ad campaign.

In comparison, the average conversion rate for pay-per-click (PPC) ads on Google is 3.75% and 0.77% respectively for search and display ads; this means that LinkedIn contains more potential than you might be used to when it comes to converting website visitors into paying customers or leads!


The bottom line is that there are many different ways for you to increase conversions on LinkedIn Ads. You can adjust the ad copy or social media posts, split test your ads and pay attention to demographics, among other things. The key is to start with what has worked in the past so that you’re not wasting any time experimenting without results; this will help generate more leads while also increasing conversion rates which means your business will have a better chance of succeeding online. Let us know if we’ve helped at all! Our team specializes in digital marketing strategies for small businesses and understands how important it is for them to stay ahead of their competitors when they don’t want to be left behind anymore. We’d love nothing more than to help you get started today by creating