The year 2023 will bring new challenges and opportunities for businesses and they are chalking out digital marketing strategies to grab them with both hands! With economic uncertainty looming and customers becoming more aware in making buying decisions, clear messaging and transparency have become critical. Plus, marketers need to be mindful of new trends and developments to add them to their strategy for maximum results.
So, here are the top digital marketing trends in 2023 that can be a game-changer for your business.
11 Digital Marketing Trends in 2023
Metaverse generated much buzz and interest in digital marketing and it will continue to gain momentum in 2023 too. Many big brands have already experimented with metaverse advertising and creating immersive experiences for their customers—NIKELAND from Nike, Louis: The Game from Louis Vuitton, or Samsung’s store 837X in Decantraland.
However, businesses still need to understand the potential and create successful use cases to clearly identify the ROI.
#2 Artificial Intelligence
AI is driving digital marketing and has been integrated into almost all channels. Be it the social media posts that appear in your feed or you engage with, the ads you see, or the search results that appear, AI-based algorithms are making marketing more personalized and smarter! AI is even connecting with customers with the right messages and products.
The key is to understand how AI is impacting your performance and how you can optimize your content strategy to get the most out of it.
#3 Video Marketing
Over 88% of businesses use video as a marketing tool and 92% believe it to be an important part of their marketing strategy. Moreover, with the popularity of social media platforms promoting short videos including TikTok, Instagram Reels, and YouTube Shorts, there are more reasons to invest in short videos in 2023. In fact, LinkedIn, YouTube, and Instagram remain the top three channels used by companies. As this format of content continues to grow, businesses need to figure out what catches audiences’ attention and where. For instance, video scheduling has also been added as a feature in various social media management tools.
#4 Influencer Marketing
No doubt, advertising is becoming more competitive as brands strive to get the attention of their customers. As businesses identify new ways to connect, influencers can make a difference. Not only does the number of influencers continue to grow but also their followers. That is why marketers need to understand how their competition is utilizing influencers or creators for better reach and results and how they can integrate influencers into their marketing strategy.
#5 Original Content with Clear Messaging
Attention spans of your audiences are dropping and with short videos in rage, the focus is now on clear and concise content. The content not only has to be relevant and insightful but should address the issues of the potential customers.
Moreover, since you want to grab the attention of audiences who are spending more time on mobile devices, your messaging should be simple and easier to understand.
#6 Customer Focus
Digital marketing or algorithms, all are working towards providing better customer experiences. SEO updates and trends are deeply focused on sharing the most appropriate content based on their search intent. Many experts, in fact, believe in future-proofing your digital marketing strategy by prioritizing your customers so that you are protected from algorithm updates in the future. This is because all updates ultimately are focused on enhancing customer experience.
#7 Employee Advocacy
It is time to get your employees to become the champion of your brand! Employee advocacy involves getting your employees to share or talk about your business on social media. This trend is especially effective in B2B marketing as employees use their profiles to authentically reach out to their connections.
Craft an engagement plan to figure out how your employees can contribute to your marketing efforts and employee advocacy. This can include employee training, tools, motivation efforts to get employees excited to share about business, and much more!
#8 LinkedIn for B2B Opportunities
LinkedIn is emerging as a successful platform for B2B marketing efforts. However, many businesses are still not able to utilize this platform to its full potential. Be it brand awareness, lead generation, or improving website traffic, it is a great platform to reach out to decision-makers, leaders, industry experts, etc.
In fact, LinkedIn is also investing in content creator programs to encourage short-form videos across the platform.
#9 Social Selling
Social media channels offer a great way for marketing and sales teams to connect with their customers. This is especially useful for B2B companies which usually have a longer sales cycle. Social selling involves the sales team directly connecting with their prospects for lead generation.
However, many businesses are still apprehensive about giving complete control to the salesperson. Therefore, there will be visible differences between businesses that are publishing sales messages and those that are using messaging that help in engagement and making more connections.
#10 Signal-Based Marketing
The year 2023 will witness a shift from technical-based marketing to anticipation marketing. This means marketers will be able to anticipate what customers really want and input that into their automation processes. Businesses have already been collecting data to analyze behaviors. However, behaviors are indicative of interest whereas signals help you tell what customers want.
It will thus bring in more focus on personalization, especially to Google Ads, and will also be in line with where Facebook and social media channels are investing.
#11 Content for Increasing Connections
Content is used in all the stages of the sales funnel to provide the right information to the target audiences. However, in 2023, marketers will be using content to build communities and make connections. As the new generation becomes more aware of the values or ethos of the brands, businesses will seek connections that will help them succeed.
Digital marketing in 2023 will witness many new trends and developments. Keep a tab on the digital marketing trends in 2023 discussed above! Utilize this time to not only boost your knowledge but also to focus on improving your marketing strategy to gain a competitive edge.
Get in touch with us today to know how you can utilize their digital marketing trends for better results!