In today’s world, it is difficult to stand out from the crowd. There are so many businesses standing on a street corner with a sign up, trying to get attention. It’s no wonder that marketing campaigns have become almost as important as the product itself!
And for those who don’t want to spend money on billboards or commercials, Google Ads may be perfect!
What is Google Ads?
Google Ads is a form of online marketing that lets you place ads on the Google search engine. You can choose to have your ad appear on top, above or below organic results.
Google Ads is like a digital billboard. The more you click it, the higher your rates are going to be and eventually they will cost so much that companies can’t afford them anymore.
Google Ads is not only easy but also efficient when advertising products or services online as opposed to other forms of advertisement such as TV commercials which carry high risk factors due to their costs and production levels required by advertisers/companies before airing on television channels; especially if there’s no guarantee viewers would actually see these advertisements during prime time hours where viewership rate usually peaks at its highest point
The following are 12 benefits that come with using Google Ads.
#1 – More Effective Than SEO
Google Ads results are usually more effective than organic search engine traffic. This is because the ads appear before the user searches, giving advertisers an advantage when monetizing their page through clicks and sales. Google adwords campaigns have a higher conversion rate to sales than other forms of digital advertisements like Facebook and Google Plus because of the targeted audience that appears before them, thanks to Google Ads.
#2 – Greater Margin Of Crime
Because AdWords campaigns are usually run with lower bids per click than other forms of digital advertising (since they appear above organic search results), they generate more traffic even if it’s not much. This means a lower margin of error and a greater chance to make money on a lesser budget.
#3 – Huge Volumes Of Traffic
Google ads campaigns have very high volumes of traffic because they appear on top of organic search results which are usually those with the highest conversion rates as users don’t see any other links further down the page. This means a higher conversion rate of sales or at least a greater margin from smaller budgets.
#4 – Smart Bidding Structure
Google Ads campaigns use smart bidding strategies which enable advertisers to optimize their budget by setting up daily limits, bid adjustments and other rules that adjust their bids based on the actual traffic they are receiving without worrying about losing profit in case they are getting more actual clicks than they bargained for in their ad campaign.
#5 – Integration With Other Tools
Google Ads campaigns have good integrations with other Google services like Gmail, YouTube and Google Analytics since you can add your analytics code to your ad copy so you don’t have to use third party trackers or worry that your ad copy won’t appear in your analytics reports.
You can also integrate YouTube with Google Ads by adding videos to your ads campaign so you don’t have to worry about uploading videos on YouTube and keeping track of the numbers for each video separately. This makes it easier for advertisers to manage their campaigns. It is important to note that when you integrate your ads campaign with another Google service, Google Apps will automatically recognize where the traffic is coming from and credit it to the proper ad.
#6 – Negative Keywords
One of the best ways to narrow down on your target audience is by setting up negative keywords. When doing this, advertisers are able to control what they don’t want to target in their ads campaign. For example if you are a home appliances merchant, then you don’t want your campaign to appear for people searching for “used home appliances” when they might be looking for used items of another brand which is cheaper than yours. You can also use negative keywords to weed out irrelevant traffic for your product or service.
#7 – Flexibility To Change Keywords
It is easy to change keywords in Google Ads campaigns compared to other forms of advertising (like SEO) since you can make these keyword changes with just a few clicks on the interface. This makes it easier to track down which types of keywords are driving traffic and sales to your landing pages.
#8 – Smart Pricing Structure
Google Ads campaigns have prices that are good value for money when compared to other forms of digital advertising because they can be scaled up or down based on the budget and earnings you want to achieve. This gives advertisers flexibility in their campaign management without being faced with fixed quotes from other digital marketing companies.
#9 – It Works For All Businesses
Whether it’s local business, online store, or any other kind of product or service you are offering, Google Ads is one of the most effective digital advertising services. This is because AdWords campaigns can use a campaign budget which really works for your income level but also gives you an insight into how much revenue your ads can really be worth to you.
#10 – No Technical Knowledge Needed
As long as you know the basics of internet marketing, it is easy to set up a Google Ads campaign on your own. You don’t have to pay for designers or programmers since all the information about setting up and running your ad campaigns is available for anyone to use.
#11 – Faster Than Other Forms Of Marketing
With Google Ads campaigns, it’s easy to get an insight into your campaign performance in less time than other forms of advertising. This is because you can see a spike or drop in traffic and revenue almost instantly when compared to other methods of digital marketing.
#12 – Google Has A Great Community Of Knowledgeable People
Whether you are a small business with little or no knowledge of digital marketing, or an experienced internet marketer looking for advice on how to improve your current campaigns, there is always someone in the forum who can help and speak directly to your situation. This helps you get more out of your Google Ads campaigns and share ideas with people who already have experience in this form of digital marketing.
In this article, we have discussed 12 of the benefits that come with having a Google Ads campaign. With these in place, you will be able to improve your search engine rankings and generate more sales for your product or service.
We hope that after reading this post you are better equipped to make an informed decision about whether or not a Google ads campaign is perfect for what you need! If all of this sounds intimidating and you want help enacting these principles, let us know. Sign up for the google ads course here today!
