The below online website conversion rate calculator will help you find the percentage of visitors completing a desired action on your website(a conversion) out of the total number of visitors.

First up, what exactly is a conversion rate?

Conversion rate is the percentage of visitors to your website or landing page that successfully complete a desired action out of the total number of visitors that came to your website.

The desired action in this case can be visitors filling out an inquiry form, registering for a webinar, requesting a demo or subscribing to your newsletter.

A good conversion rate is a clear indication that the content on your website is resonating with your visitors and making them take an action.

Below is an online website conversion rate calculator. Simply input the number of visitors/clicks in the first text input box and the number of actions/results in the second input box.

Frequently asked questions about website conversion rate calculator

What is a good conversion rate?

There is no short and simple answer for this question but you can figure out a good conversion rate based on the below analysis.

Find out average conversion rate for your industry using this LINK
Calculate your existing conversion rate using the above online calculator.

Compare the two results, benchmark your performance against the industry average and that will help you identify if you are doing good or need improvement.

You should aim to be in the top 10 percentile of performers in your industry.

What is a good e-commerce conversion rate?

The average e-commerce conversion rate across all industries globally is between 2 to 3%

The average conversion rate for Google Ads on mobile is 3.5% on the search network and around 1% on the display network.

HERE is a great resource to find E-commerce conversion rate by industry and benchmarks.

What is the right way to calculate sign up conversion rate?

The logic is similar to website conversion rate. You basically divide the total number of sign-ups by the total number of visits to the landing page and multiply that by 100.

E.g. Let’s say you got 50 sign-ups out of 1,000 page visits then your sign-up conversion rate will be 5%

What is a good conversion rate for Facebook ads?

Based on the research conducted by WordStream, the average conversion rate on Facebook was 9.2%. Since a conversion rate on Facebook can mean page views, opt-ins, lead generation form submissions, sales, the above benchmark is generalized.

I would suggest to start by identifying the key goal that you want to maximize and then figure the conversion rate that you want to achieve.

e.g. If you plan to improve Facebook lead generation ads performance, then calculate your existing ad conversion rate i.e. (Number of leads divided by number of clicks) * 100 and then check against industry benchmark.

What is conversion rate for surveys?

This is the number of responses that you got from the surveys divided by the total invitations sent to fill out the survey.

The average response rate for external survey is around 10% to 15%

What are conversion rates for PPC ads?

Short Answer: The average conversion rate for Google ads across all industries is 3.75% for search and 0.7% for display

You can improve conversion rate for Google ads by improving ad quality score, landing page optimization and ad copy.

Check out my YouTube channel for videos on conversion rate optimization and digital ads strategies:

How do you calculate email marketing conversion rate?

Email marketing conversion rate is the percentage of subscribers who complete a desired action divided by the total number of successful email deliveries.

The desired action in case of email marketing can be link clicks, purchase, signups etc.

Here is a quick resource to find email marketing conversion rate by industry.