The use of AI tools is no more a rarity—big and small businesses are increasingly relying on these tools to boost their digital marketing efforts and grow business. As the landscape becomes more dynamic and competitive, you need to leverage AI technology to your benefit.
However, with a plethora of tools available, it can get tricky to choose the one that will add value to your business. To help you with your search, we have tried to compile a list of groundbreaking AI tools that are transforming digital marketing. So, let’s dive in!
What Is AI in Marketing?
Digital marketers are leaning toward AI to power their marketing and advertising goals. In fact, a survey showed that 63% of the leaders in advertising technology are opting for AI solutions.
Machine learning, natural language processing, algorithms, and data models are being utilized to extract actionable insights. These insights can be used to create specific and targeted messaging for your audience, optimize campaigns for maximum ROI, and understand consumer behavior when making a buying decision. Thus, AI can help you deliver insights that can increase conversion.
15 AI Tools Revolutionizing Digital Marketing
Here are the top 15 AI tools you should try in 2023.
Jasper is an advanced AI platform for copywriting. It helps businesses create high-quality content for emails, social media posts, ad copies, reports, landing pages, website content, etc. It can be added to the Chrome browser as an extension and offers over 60 AI writing templates. Additionally, Jasper can be trained on preferred writing styles so the brand can generate on-brand content consistently in more than 25 languages. It also provides an AI art generator that can create images for ads, illustrations, thumbnails, and more.
Pricing: Starts at $40/month
Rating: 4.7/5.0 (ref: g2)
Surfer SEO is a content optimization tool for blogs, articles, etc. It helps you structure the content with a detailed outline and potential headings and questions, provides relevant keywords, and offers real-time optimization data to guide SEO writing. It also offers an SEO audit tool which can help you assess and optimize existing pages. Moreover, it easily integrates with Jasper, Google Docs, Semrush, and WordPress.
Pricing: Starts at $49/month
Rating: 4.8/ 5.0 (ref: g2)
Chatfuel is one of the most widely used chatbots or virtual assistants and automates interactions on WhatsApp, Facebook, Instagram, and websites. It provides pre-made answers for customer queries and analytics on common queries for better conversation automation, generates and qualifies leads, collects feedback, recommends products, and much more. You can also schedule re-engagement messages to stay in touch with your customers.
Pricing: Free version available; Basic one starting at $15/month
Rating: 4.5/ 5.0 (ref: g2)
Grammarly is a popular AI tool that is used to write error-free content in Gmail, Twitter, Facebook, Google Docs, Linkedin, and various other apps. It primarily reviews grammar, spelling, punctuation, clarity, writing style, etc. in the English language. It also detects plagiarism and gives suggestions for replacing detected errors. Grammarly extension is available for Chrome as well as your desktop.
Pricing: Free version available; Premium plan starting at $984/month
Rating: 4.6/ 5.0 (ref: g2)
Acrolinx is a marketing tool that governs and improves content including the one generated by the AI. It ensures your content aligns with your brand in terms of consistency, clarity, tone, terminology, inclusive language, etc. for different content types and audiences. Additionally, it helps the digital marketing team track content creation regardless of the location, team members, etc.
Pricing: On request
Rating: 4.7/ 5.0 (ref: Capterra)
Brandwatch offers solutions for consumer intelligence, social media management, and influencer marketing. It also provides use cases for brand management, crisis management, market research, content marketing, and customer care. Its consumer intelligence platform is powered by AI and helps generate insights that can help you better understand your customers as well as your brand. Its advanced analytics and visualizations can help you understand what your customers perceive about your brand or product.
Pricing: On request
Rating: 4.4/ 5.0 (ref: Capterra)
MarketMuse is an AI-powered continent planning and optimization tool. Its AI analyzes a website and gives you insights at page-level, site-level, and SERP-level to help you plan and create your content in a better way. Simply put, it audits your content to give personalized recommendations, creates cluster topics and content briefs, provides competitive content analysis, and much more.
Pricing: Free version available; Standard plan starting at $149/month
Rating: 4.4/ 5.0 (ref: g2)
DeepL is powered by neural networks and AI that catches the smallest of nuances and reproduces them in translation that sounds more like a human. DeepL is available for Mac, Windows, Android, iPhone, Chrome OS as well as Chrome and Edge extensions. It can translate your marketing files, copies, presentations, etc. into up to 31 languages.
Pricing: Offers country-wise pricing plans
Rating: 4.6/ 5.0 (ref: g2)
Seventh Sense is an AI email marketing tool that optimizes and personalizes your email delivery so that each email reaches your customer at the right time. It, thus, helps increase deliverability, engagement, and conversion. This platform can also help you optimize email frequency so you don’t end up annoying your potential customers. Additionally, with the email throttling feature, you can pause campaigns, make changes, and distribute the load on your team members and systems.
It has been specifically designed for Marketo and Hubspot.
Pricing: For Hubspot, starts at $64/month, and for Marketo, starts at $360
Rating: 4.8/ 5.0 (ref: g2)
Customers.ai is a B2C outbound marketing and sales automation platform for markets and business owners. It helps generate qualified leads and sales pipeline, completely manages messaging automation, and also data integration. It offers a unified chat inbox that includes tools for scaling campaigns.
Pricing: Free version available; Starter plan starting at $249/month
Rating: 4.9/ 5.0 (ref: g2)
Insta Text is AI-based writing and editing tool that improves your texts to make them more readable and understandable. It helps improves your styling and word choice and rectifies grammatical errors. It offers a browser extension for emails, messages, documents, projects, and even social media posts.
Pricing: Starts at $59 /month
Smartly.io is an AI-based marketing tool that supports marketers plan, testing, ad launching ads to the target audience. It enables modular ad testing across channels to assess which ad designs are performing the best. It helps handle platforms such as Facebook, Pinterest, Snapchat, and Instagram on a single dashboard and launch various campaigns and ad groups at once. Moreover, you can set up automated workflows to manage and update your campaigns.
Pricing: On request
Rating: 4.4/ 5.0 (ref: g2)
Frase.io helps you research, create, and optimize SEO content that is not only high-quality but also high-converting. You can compare how your content fares against your competitors and also provide insights on preventing content decay. Additionally, it helps generate full-length, optimized content briefs in just a few seconds.
Pricing: On request
Rating: 4.4/ 5.0 (ref: g2)
Optimove is a relationship marketing hub that combines customer modeling, campaign automation, and predictive micro-segmentation. It helps marketers and retention experts understand the need of customers, and automate interactions across multiple channels to improve customer metrics. In fact, it is a real-time customer data platform (CDP) that helps plan, orchestrate, and optimize marketing programs.
Pricing: On request
Rating: 4.6/ 5.0 (ref: g2)
Synthesia is an AI video creation platform that can help you create professional videos in just a few minutes. It takes inputs in 120 languages and requires no video editing skills. It ensures consistent voiceover quality and provides over 125 AI avatars to choose from. In fact, you can make engaging videos with human presenters from your browser.
Pricing: Starts at $30/month
Rating: 4.8/ 5.0 (ref: g2)
Final Words
As machine learning and artificial intelligence will continue to advance, their use in marketing tools will transform the digital marketing landscape. Now, you can gather actionable insights, bring automation and efficiency, and optimize and improve marketing processes to ensure business growth and customer delight in a very short amount of time. Utilize some of the best AI tools available for businesses discussed above to streamline and automate your marketing efforts.
Get in touch with us today to know more about how you can use AI tools to spearhead your digital marketing campaigns!
