Video production agencies and video content creators are in a tough spot. They’ve got to make videos that capture their audience’s attention, stand out from the competition, and meet the needs of their clients. And they need to do all that without spending too much money on it. That last part can be especially challenging because there is such an emphasis on high-end visuals these days – like 4K resolution and 360-degree views – which take more time and effort than ever before to produce. So how can you get ahead when everyone else has better-looking videos? It’s not in your budget to compete with them! But what if I told you there was a way…
The Importance of SEO for Video Production Agencies
SEO, or search engine optimization, is an important part of any video production agency’s marketing plan now. The reason why so many companies are jumping on the SEO bandwagon today is because there’s more video content online than ever before – and it’s all fighting to get noticed on Google, YouTube, and other search engines. And the more attention they get, the better chance they have of gaining conversions. But SEO isn’t just for big businesses…
SEO can be useful to video production agencies that don’t want to spend a ton of money on advanced technologies or hire a separate marketing team to do it. You don’t need super-expensive videos to get noticed – or even a huge marketing budget. All you have to do is make sure your website is set up for SEO, which will ensure that it can be found by the right audience. It’s actually not very difficult at all. Once your site is optimized for SEO, you’ll start seeing a return on your investment (ROI) in no time.
Why You Need SEO on Your Video Production Agency’s Website
Whether you are running a studio that does video production, post-production, animation, and more or if you have a client-facing site with case studies or testimonial videos of satisfied clients on it, SEO is a great way to expand your reach.
When a website is optimized for SEO, it’s designed so that search engines can easily read the content on it – and web crawlers (or “spiders”) can better understand what it’s about and where it fits in organic search results. What does all this mean? Well, when you optimize your site, you basically get a higher chance of showing up on the first page of search results for certain keywords – which puts you in front of more potential customers who are searching online for video production services like yours.
On top of that, SEO makes it easier to reach new audiences that may not have been familiar with your company before or may not have known that the services you offered were a perfect fit for them. SEO helps to get your website visibility out there in front of the right people and keeps it relevant so it stays up-to-date with their needs as they change over time.
10 SEO Tips For Video Production Agencies
1. Make sure your website is mobile-friendly.
It should be easy to read and navigate no matter which device it’s being viewed on. Why? Because more than half of all web traffic today comes from mobile – so if you’re not optimizing for this screen size, then don’t expect many people to hang around.
2. Take advantage of keywords, but don’t overdo it.
The title of your video production company’s website and individual pieces of content should include the words that best describe what you do. You can also sprinkle in a variety of related terms to make sure that you’re reaching the right people who are searching for those specific words. Just make sure you use these keywords naturally and don’t stick them in for the sake of slapping them on there.
3. Build your website on a solid foundation.
SEO is only as good as the code that runs it, so make sure your site has properly set up tags and metadata before you start optimizing it with keywords. This will not only help your site perform better for search engines, but it will also make it way easier to maintain as you continue to create new content.
4. Integrate SEO across your entire website.
You need to make sure that every page has these core factors, so make it a priority to figure out where all of the important SEO elements are on your site and check them off one by one. This includes: – Meta titles – Meta descriptions – Headlines – Images (alternatives text and title tags) – Bolded text – Anchor links – Internal linking
5. Optimize your website’s speed and structure.
You can’t have a great site if it takes more than 5 seconds to load, so make sure you optimize every single element that has an effect on how quickly your readers can access the information they’re looking for. For example, you need to make sure that your video content and images load quickly (especially the ones on the home page), and you want to use a site map so that web crawlers can better understand how everything is organized.
6. Make use of keywords in your URL.
Having something like “video_production_company.com/helpful-tips-to-get-started” is going to make it a lot easier for search engines to tell what your website is all about, so go ahead and swap out those default URLs Google gives you when you first create your site if they’re not already optimized. You can also use hyphens instead of underscores, and you should limit the use of special characters.
7. Think local.
If your customers are going to be searching for hours, then they’re probably going to turn to their phones instead of their computers. That’s why it’s important to make sure that your website is built in a way that makes it easy for people to find what they’re looking for even if that’s not the city you’re located in.
8. Include a local phone number on your site.
Having a contact number that people can call at any time displays trustworthiness and shows them that they are serious about their business. If your clients don’t feel like it will benefit them to get in contact with you, then there is a good chance that they will go with another video production agency in the area.
9. Include your address.
Many local customers prefer to do business with companies near them because it’s easier to meet face-to-face. If someone wants to see what your offices look like or if they want to check out the neighborhood you’re in, they’ll probably turn to Google to find out where you are. That’s why it’s a good idea to add your address under your contact information.
10. Get reviews from customers.
Having positive comments and reviews from clients who have already worked with you can do wonders for the reputation of your video production company online. As long as you handle these reviews ethically (and encourage your customers to leave them on their own accord), then this can be a great way to build trust with potential clients who are trying to figure out which company they should hire.
Bonus: Make sure people can find information about your services.
You need to ensure that it’s easy for all of your potential clients to find the information they need. The best way to do this is by including a list of all of your services in an easily accessible section on your site. You also want to make sure that you have a search box so people can come across what it is they’re looking for even faster.
If you’re a video production agency, it’s important to have your website optimized for SEO. This will help Google and other search engines crawl the site so they can find all of the different pages that are available on your website. You also want to make sure that people can find information about what services you offer very quickly from any page by including a list of them in an easily accessible section on your site. If you take care of these 10 things, then there should be no problem getting more customers through the door once they’ve found their way onto your website thanks to a quick Google search or referral from past clients who had a great experience with you.
If you would like to learn more about our digital marketing agency and how we can help your business with SEO. Please contact us at any time.