Audience characteristics are the foundation of your segments and understanding which characteristics give off the most amount of user intent is essential to creating effective marketing campaigns. Google ads remarketing audience is one of the best targeting segment...
The pay-per-click marketing campaign also know as PPC marketing is a method of marketing in which brands and advertisers pay a price(fee) each time someone clicks on their ads. Pay per click marketing campaign allows advertisers to buy website visits instead of taking...
Todays topic of discussion is Reddit and it needs to be fun right? So lets start with a GIF in Reddit style! If you have been looking for a new marketing platform, Reddit is a channel you should check out. I will be discussing some of the best Reddit marketing...
The digital marketing campaign in an online marketing effort that is put forward by a company to drive traffic, engagement, increase brand awareness, conversions and revenue. A robust digital marketing campaign strategy is essential to maximize the campaign...
What is a blog RSS feed? RSS(Really Simple Syndication) feed is an XML-based format for your blog content. Most of the major blogging platforms will have an RSS feed already built-in. RSS lets your readers stay up to date on all your content and consume them in a...
Wondering how to become a social media consultant? To become one, you will need to be able to market your client's products and services correctly, and this requires technology, tools, advertising, and management skills. This article explains the list of skills that...
Digital marketing in the pharmaceutical industry can transform the way how brands communicate with customers, increase transparency, engage, and grow. Digital marketing is critical for all businesses who want to thrive in this digital age. Advertising on digital...
By setting clear digital marketing goals, you and your team will know what exactly is working for your business, track, measure and analyze the performance of digital campaigns. It is important to set SMART digital marketing goals that are specific, measurable,...
What are some of the most relevant digital marketing campaign metrics? To track the success of a digital marketing campaign, you need to measure the following digital marketing metrics as it will guide your future campaign, analyze the success of current campaigns and...
From lead generation to customer retention, marketing automation can optimize your sales funnel, improve digital marketing campaign performance, qualify potential leads, hand-off marketing qualified leads to sales team and retain customers. Here are 5 marketing...
The below online website conversion rate calculator will help you find the percentage of visitors completing a desired action on your website(a conversion) out of the total number of visitors. First up, what exactly is a conversion rate? Conversion rate is the...
A digital marketing strategy plays an important role in the progress of the any business. These top digital marketing strategies provide businesses to easily reach and acquire their target customers. Most of these strategies are cost effective, efficient,...
Startup companies are in a unique position because they are agile, insurgent and can make decision very quickly to move things forward. Digital marketing strategy for startups need to take into consideration the following aspects in order for them to succeed. Email...
I'll be giving you four important tips that will help you to increase your conversions rate, decrease your cost per action, whether it's clicks, conversions, leads or brand awareness or reach. These tips will help you to decrease your cost per action and overall you...
why to create a digital marketing strategy? Every business requires a well-thought digital marketing strategy to become successful. An effective digital strategy will help you achieve your business’s online objectives, keep a track of your goals, understand which...
Digital marketing helps any business to connect with relevant customers, acquire new leads and promote a business using online platforms. 2019 will bring major changes in the field of digital marketing and here are my top 5 trends: video Marketing It seems that more...
Answer: To optimize lead capturing, nurturing and content management/creation process. There are many marketing automation platforms out there but before you start reviewing them and comparing every aspect and functionality of a tool with another, think...
Lead nurturing: It is the systematic process of building strong relationships with your prospects at each stage of buyers journey. The main objective will be to identify to your prospects needs, deliver the right content at the right time via the right...
First up, what is machine learning? Machine learning is a subset of artificial intelligence that allows computer systems the ability to automatically learn, re-inforce and optimize from experience without external intervention by a programmer. Machine learning...