What are some of the most relevant digital marketing campaign metrics? To track the success of a digital marketing campaign, you need to measure the following digital marketing metrics as it will guide your future campaign, analyze the success of current campaigns and...
From lead generation to customer retention, marketing automation can optimize your sales funnel, improve digital marketing campaign performance, qualify potential leads, hand-off marketing qualified leads to sales team and retain customers. Here are 5 marketing...
The below online website conversion rate calculator will help you find the percentage of visitors completing a desired action on your website(a conversion) out of the total number of visitors. First up, what exactly is a conversion rate? Conversion rate is the...
A digital marketing strategy plays an important role in the progress of the any business. These top digital marketing strategies provide businesses to easily reach and acquire their target customers. Most of these strategies are cost effective, efficient,...
Startup companies are in a unique position because they are agile, insurgent and can make decision very quickly to move things forward. Digital marketing strategy for startups need to take into consideration the following aspects in order for them to succeed. Email...
I'll be giving you four important tips that will help you to increase your conversions rate, decrease your cost per action, whether it's clicks, conversions, leads or brand awareness or reach. These tips will help you to decrease your cost per action and overall you...
why to create a digital marketing strategy? Every business requires a well-thought digital marketing strategy to become successful. An effective digital strategy will help you achieve your business’s online objectives, keep a track of your goals, understand which...
Digital marketing helps any business to connect with relevant customers, acquire new leads and promote a business using online platforms. 2019 will bring major changes in the field of digital marketing and here are my top 5 trends: video Marketing It seems that more...
Answer: To optimize lead capturing, nurturing and content management/creation process. There are many marketing automation platforms out there but before you start reviewing them and comparing every aspect and functionality of a tool with another, think...
Lead nurturing: It is the systematic process of building strong relationships with your prospects at each stage of buyers journey. The main objective will be to identify to your prospects needs, deliver the right content at the right time via the right...
First up, what is machine learning? Machine learning is a subset of artificial intelligence that allows computer systems the ability to automatically learn, re-inforce and optimize from experience without external intervention by a programmer. Machine learning...