Anand Iyer
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Revenue
Customer Lifetime Value Calculator
Calculate how much revenue each customer generates over their entire relationship with your business.
Calculator

Average amount spent per purchase

How many times customers buy per year

Average years a customer stays with you

CLV Formula

CLV = Average Order Value × Purchase Frequency × Customer Lifespan

💡 Ways to Increase CLV

• Increase average order value through upselling

• Boost purchase frequency with email marketing

• Extend customer lifespan with loyalty programs

• Improve customer service and satisfaction

💡 Tips for Better Results

• Use accurate, recent data for calculations

• Consider seasonal variations in your metrics

• Compare results against industry benchmarks

• Track changes over time to identify trends

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→ ROI Calculator→ Conversion Rate Calculator→ CTR Calculator