Anand Iyer
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Performance
Cost Per Acquisition Calculator
Calculate how much it costs to acquire each new customer through your marketing efforts.
Calculator

Total amount spent on marketing campaigns

Total number of new customers acquired

CPA Formula

CPA = Total Marketing Cost ÷ Number of Acquisitions

💡 CPA vs CLV

• Your CPA should be significantly lower than CLV

• Aim for CPA to be 20-30% of Customer Lifetime Value

• Higher CPA acceptable for high-value customers

• Consider payback period for your business model

💡 Tips for Better Results

• Use accurate, recent data for calculations

• Consider seasonal variations in your metrics

• Compare results against industry benchmarks

• Track changes over time to identify trends

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→ ROI Calculator→ Conversion Rate Calculator→ CTR Calculator