Google Ads cost & lead forecaster
Enter the service you sell and your monthly budget, and I'll pull the real monthly search volume and average cost per click for that term in the US — then project how many clicks and leads your budget buys, your likely cost per lead, and a plan of related keywords worth targeting.
How it works
When you enter a service, the tool looks up live Google Ads data for that phrase in the United States: its average monthly search volume, its average cost per click, and how competitive advertisers find it. This is the same class of data behind Google's own Keyword Planner, which normally requires an active ads account to see.
It then turns that into a budget forecast. Your monthly budget divided by the average CPC estimates how many clicks you can buy; multiplying by the landing-page conversion rate you enter estimates leads; and budget divided by leads gives an expected cost per lead. Alongside, it returns a plan of related keywords with their own search volume and CPC, so you can see the wider opportunity and where the cheaper, high-intent terms are.
The point is to answer 'what will Google Ads actually cost me, and is it viable?' before you spend a cent — with real numbers rather than guesses. Treat the forecast as a well-grounded planning estimate: your live results depend on quality score, ad relevance, match types, and how competitors bid.
Assumptions and limitations
- Search volume and CPC are averages that vary by month, location, device, and match type. The forecast assumes your whole budget goes to the primary keyword at its average CPC, which is a simplification — real campaigns spread spend across many keywords at different prices.
- Cost per click is not cost per customer. A cheap click on a broad term can convert far worse than an expensive click on a high-intent one, so judge terms by expected cost per lead and per customer, not CPC alone.
- Data is for the United States and English. Other countries and languages will differ, sometimes substantially.
- The conversion rate is an input you supply; it drives the lead and cost-per-lead figures directly, so an optimistic rate produces an optimistic forecast. Use a conservative number until you have real landing-page data.
Frequently asked questions
How much does Google Ads cost?
There is no flat price — you pay per click, and the cost per click depends entirely on your industry and keywords, ranging from under a dollar to well over fifty. What matters is not the CPC but the cost per lead and per customer it produces. This tool pulls the real average CPC for your service and projects those downstream costs from your budget.
How do I estimate how many leads Google Ads will generate?
Divide your budget by the average cost per click to estimate clicks, then multiply by your landing-page conversion rate to estimate leads. For example, a $3,000 budget at a $15 CPC buys about 200 clicks, and at a 5% conversion rate that is roughly 10 leads. This forecaster runs that math with live CPC data for your specific service.
Is this the same data as Google Keyword Planner?
It draws on the same kind of Google Ads metrics — monthly search volume, average CPC, and competition — that Keyword Planner reports, sourced through a search-data provider. The advantage here is that you don't need an active, spending Google Ads account to see it, and it forecasts your budget in one step.
What is a realistic conversion rate to use?
For a focused landing page tied to a specific search, 3–6% is a reasonable planning range, though it varies widely by industry and offer. Lead-generation forms tend to convert higher than requests that ask for more commitment. Start conservative and replace it with your own measured rate as soon as you have traffic.
Is the service I enter stored anywhere?
The term is used to look up keyword data for your request and is cached briefly so repeat searches are fast and don't re-query the provider. It is not tied to you. If you email yourself the forecast, only your email and the summary figures are stored to send and record it.
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