Anand Iyer
Back to All Tools
Advertising
Return on Ad Spend Calculator
Calculate ROAS to measure the effectiveness and profitability of your advertising campaigns.
Calculator

Total revenue generated from your advertising

Total amount spent on advertising

ROAS Formula

ROAS = Revenue from Ads ÷ Total Ad Spend

💡 ROAS vs ROI

• ROAS measures revenue return on ad spend

• ROI measures profit return on total investment

• ROAS doesn't account for product costs

• Use both metrics for complete picture

💡 Tips for Better Results

• Use accurate, recent data for calculations

• Consider seasonal variations in your metrics

• Compare results against industry benchmarks

• Track changes over time to identify trends

Need Expert Help?

Get personalized recommendations and strategies to improve your marketing performance.

Related Tools
→ ROI Calculator→ Conversion Rate Calculator→ CTR Calculator