I am Anand Iyer, a brilliant, high-spirited, and result-oriented digital marketer with an incredible zest for delivering proven results.
I hold a Master’s of Engineering studies degree in Software Engineering from the University of Auckland, New Zealand.
In my ten-year experience in digital strategy, I have been pivotal in the growth and success of businesses across a wide array of industries. In these years, I launched an E-commerce business, acquired B2B customers, and have increased company sales by more than 20% using digital channels.
I currently hold the position of Head of Digital Experience at a $2B+ company, leading the global digital team, providing governance and policies regarding the use of marketing automation systems, machine learning & data science platforms, e-commerce platforms, analytics, cloud, contact database, and customer acquisition strategy through digital channels.
Also, my expertise makes me responsible for overseeing paid search (PPC) and social media advertising campaigns, website development, search engine optimization, and overall strategy.
As a knowledgeable and trustworthy professional, I guide and supervise the acquisition of online leads and systems for nurturing leads, developing them into sales-qualified leads, and handoff to CRM.
I am a dedicated team player and goal-getter. My wealth of industry knowledge makes me a valuable asset to any team.