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LAB-002 / 90-day account control plan

Google Ads AI Max Readiness Plan

A decision system for adopting AI Max without giving up query, landing-page, creative, and measurement control all at once.

Companion to the YouTube video
Keyword demand
550,000 / month
Workflow
50 minutes
Verified
2026-07-22
PACK PREVIEWVERSION 1.0.0
LAB-002

Google Ads AI Max

AI Max readiness plan

2 FILESSOURCE-LINKEDEDITABLE
Visual field guideA visual, source-linked operating guide with evidence cards and decision rules.
Implementation bundleEditable worksheets, checklists, prompts, and source notes in one ZIP file.
DEFINED OUTCOME

Produce a campaign eligibility map, a preflight score, and a staged 30/60/90-day adoption plan.

PACK CONTENTS

What you will leave with

  • AI Max preflight scorecard
  • Campaign eligibility matrix
  • 30/60/90-day plan
  • Search-term and URL expansion guardrails

OPERATING METHOD

Use the pack in 4 passes

  1. 01

    Score the prerequisites

    Assess conversion quality, budget constraints, landing-page coverage, brand controls, and negative coverage before enabling automation.

  2. 02

    Choose a test cell

    Select a campaign with enough data and a defensible control. Avoid testing AI Max in a campaign that is budget-limited or undergoing tracking changes.

  3. 03

    Constrain expansion

    Document brand inclusions and exclusions, locations of interest, URL exclusions, text customization rules, and unacceptable query classes.

  4. 04

    Verify incrementality

    Review query and landing-page expansion alongside qualified conversion rate and marginal cost—not platform conversion lift alone.