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LAB-008 / Five-minute triage + verified deep dive

Three-Layer Google Ads Waste Audit

A three-layer audit that moves from account signals to query evidence to business-quality verification—without letting AI make account changes.

Companion to the YouTube video
Keyword demand
210 / month
Workflow
35 minutes
Verified
2026-07-23
PACK PREVIEWVERSION 2.0.0
LAB-008

Google Ads audit

Search-term waste audit

4 FILESSOURCE-LINKEDEDITABLE
Audit worksheetA v2 evidence ledger with platform and qualified conversions, intent confidence, negative scope, conflict review, rollback, and verification date.
Weekly checklistThe complete three-layer weekly loop: anomaly triage, query/targeting evidence, CRM quality, negative safety, human approval, and re-verification.
Visual field guide16 pages of topic-specific research, technical diagrams, charts, worked examples, controls, and primary-source links.
Implementation bundleEditable audit workbook, negative safety review, GAQL starters, CRM join guide, and weekly checklist, plus the field guide, prompt contracts, and full source notes.
DEFINED OUTCOME

Leave with a prioritized evidence sheet, a reversible action log, and a weekly verification cadence.

PACK CONTENTS

What you will leave with

  • Three-layer audit map
  • Search-term review worksheet
  • AI analysis prompt with refusal rules
  • Negative-keyword and verification log

OPERATING METHOD

Use the pack in 4 passes

  1. 01

    Layer 1 — detect anomalies

    Rank material changes in spend, conversion rate, CPA, value, impression share, and network mix. Use thresholds to triage, not diagnose.

  2. 02

    Layer 2 — inspect causes

    Review search terms, match behavior, locations, devices, assets, landing pages, and change history for evidence that explains the anomaly.

  3. 03

    Layer 3 — verify business quality

    Compare platform conversions with qualified leads, pipeline, bookings, or revenue. Flag tracking and definition drift separately from media waste.

  4. 04

    Apply a reversible decision

    Choose exclude, observe, isolate, expand, or investigate. Record scope, owner, hypothesis, rollback, and verification date.