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LAB-008 / Find waste, choose the safe negative, verify the result

Google Ads Search-Term Waste & Negative Keyword Audit

A practical search-terms review and negative-keyword system that moves from account signals to query evidence, safe match-type and scope decisions, and business-quality verification.

Companion to the YouTube video
Keyword demand
210 / month
Workflow
40 minutes
Verified
2026-07-23
PACK PREVIEWVERSION 2.0.0
LAB-008

Google Ads negative keywords

Search-term + negative keyword audit

4 FILESSOURCE-LINKEDEDITABLE
Audit worksheetA v2 evidence ledger with platform and qualified conversions, intent confidence, negative scope, conflict review, rollback, and verification date.
Weekly checklistThe complete three-layer weekly loop: anomaly triage, query/targeting evidence, CRM quality, negative safety, human approval, and re-verification.
Visual field guide16 pages of topic-specific research, technical diagrams, charts, worked examples, controls, and primary-source links.
Implementation bundleEditable audit workbook, negative safety review, GAQL starters, CRM join guide, and weekly checklist, plus the field guide, prompt contracts, and full source notes.
DEFINED OUTCOME

Leave with a prioritized search-term evidence sheet, a reusable negative-keyword library, a reversible action log, and a weekly verification cadence.

PACK CONTENTS

What you will leave with

  • Three-layer audit map
  • Search-term review worksheet
  • Negative match-type and scope safety review
  • Reusable list-library starter
  • AI analysis prompt with refusal rules
  • Negative-keyword and verification log

OPERATING METHOD

Use the pack in 4 passes

  1. 01

    Layer 1 — detect anomalies

    Rank material changes in spend, conversion rate, CPA, value, impression share, and network mix. Use thresholds to triage, not diagnose.

  2. 02

    Layer 2 — inspect causes

    Review search terms, match behavior, locations, devices, assets, landing pages, and change history for evidence that explains the anomaly.

  3. 03

    Layer 3 — verify business quality

    Compare platform conversions with qualified leads, pipeline, bookings, or revenue. Flag tracking and definition drift separately from media waste.

  4. 04

    Apply a reversible decision

    Choose exclude, observe, isolate, expand, or investigate. Record scope, owner, hypothesis, rollback, and verification date.