📊paid media
⭐ FeaturedE-commerce Performance Max Campaign Optimization
Ongoing management and creative testing for P‑Max campaigns selling premium home furnishings. Implemented audience signals, feed optimizations, and negative keyword automation that improved ROAS from 1.8× to 3.2× while holding spend flat.
Client in Retail Industry
Oct 2024
Duration:10 months
Technologies Used
Google Ads P‑MaxGA4Data LayerLooker Studio
Key Results & Impact
ROAS: 1.8× → 3.2×
Flat ad spend maintained
Premium retail focus
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