Strategic Marketing Projects

Designed a high‑intent Google Search campaign and gated landing funnel for an Employee Wellness Survey Guide. Delivered 15 optimized headlines, 25 laser‑focused keywords, and a simplified infographic asset that drove a 5.1% conversion rate and lowered CPL by 37%.

Developed a serverless automation flow that pulls Google Ads, LinkedIn, and Meta performance data nightly, summarizes KPIs in JSON, and posts a Slack digest. Eliminated manual Monday‑morning reporting and provides near‑real‑time insights across all paid channels.

Internal R&D initiative to build a multi‑agent orchestration platform that syncs Gmail, ClickUp, Slack, and Google Calendar. Leveraged OpenAI function‑calling, automation workflows, and modern authentication to cut task‑handoff time by 45% in early prototypes.

Authored and optimized a series of regional‑focused articles on industrial equipment and specialized components, each paired with custom thumbnails and internal linking. The main industrial equipment post alone attracted 8K organic visits in its first quarter and earned a featured snippet.

Enterprise‑scale migration to a new Drupal‑Gatsby hybrid stack, supporting 20+ locales. My role covers content modelling, performance budgeting, accessibility compliance, and Azure DevOps CI/CD. The project underpins the client's 2025 global launch event, showcasing innovations to 5,000+ employees and external stakeholders.

Scaled Google Ads from a single‑state trial to multi‑state coverage using geo‑layered Performance Max and custom data layers for offline conversion import. Generated 250+ qualified consultations in the first 60 days at a sub‑$40 CPL.

Ongoing management and creative testing for P‑Max campaigns selling premium home furnishings. Implemented audience signals, feed optimizations, and negative keyword automation that improved ROAS from 1.8× to 3.2× while holding spend flat.

Developed a content‑cluster strategy positioning a healthcare technology client as the thought leader in AI‑driven performance reviews. Produced pillar pages, supporting blogs, and data‑backed infographics that captured multiple featured snippets and increased organic traffic to the topic cluster by 180%.

Ongoing CRO and content‑strategy engagement focused on AI‑driven employee experience. Delivered new pillar page on 360‑degree feedback, redesigned gated assets, and authored SEO briefs that now rank top‑3 for multiple "AI in performance reviews" variants.

Integrated AI‑powered assistant to answer prospect questions 24/7, trained on 150+ FAQs and whitepapers. Average session duration on the site increased from 1:10 to 2:05 minutes, with chatbot‑assisted conversions now accounting for 18% of total leads.

Led a multi‑property migration to GA4 with a unified data layer, advanced event schema, and BigQuery export for an enterprise SaaS client. Implemented GTM server‑side tagging, reducing page‑speed impact by 28% and enabling granular funnel reporting across nine sub‑domains.

Built an automated Looker Studio dashboard that pulls GA4, GSC, and keyword‑rank data into a single view for C‑level reporting. Includes alerting on SERP volatility and a monthly PDF export via Apps Script. The system saves ~5 hours per week of manual reporting for the marketing team.

Full‑funnel SEM and LinkedIn campaign targeting procurement managers for a multi‑million‑dollar industrial equipment project. Crafted keyword clusters, ad creative, and a UTM‑tracked landing page that achieved a 4.6% conversion rate—3× the industry benchmark.

Refreshed every blog article with conversion‑focused copy, schema markup, and a boilerplate CTA funnel that drives visitors to a single virtual‑inventory quote form. Bounce rate dropped 17% and form submissions rose 42% within six weeks—without increasing ad spend.

A ground‑up redesign of a technology company's corporate site to modernize UX, position the brand as a technology leader, and double qualified demo requests. I led stakeholder workshops, produced Figma wireframes and high‑fidelity comps, and oversaw WordPress development with Elementor and GA4 tagging. Early A/B tests already show a 38% uptick in CTA clicks and a 22% faster page‑load time.