📈analytics
Enterprise GA4 & GTM Advanced Tagging Migration
Led a multi‑property migration to GA4 with a unified data layer, advanced event schema, and BigQuery export for an enterprise SaaS client. Implemented GTM server‑side tagging, reducing page‑speed impact by 28% and enabling granular funnel reporting across nine sub‑domains.
Client in SaaS Industry
Sep 2024 → Jan 2025
Duration:4 months
Technologies Used
GA4Google Tag ManagerBigQueryData LayerLooker Studio
Key Results & Impact
28% page speed improvement
9 sub-domains unified
Advanced event schema
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