Character counter
Paste your copy to count characters and words in real time, and see instantly whether it fits the character limits for Google Ads headlines, meta tags, and social posts.
- Characters
- 0
- Characters (no spaces)
- 0
- Words
- 0
- Sentences
- 0
- Paragraphs
- 0
- Reading time
- 0s
- Google Ads headline0/30
- Google Ads description0/90
- Meta (SEO) title0/60
- Meta description0/160
- X / Twitter post0/280
- LinkedIn headline0/220
- Instagram caption0/2200
How it works
The counter measures your text as you type: total characters, characters excluding spaces, words, sentences, paragraphs, and estimated reading time. Character count is what most marketing surfaces actually limit, which is why it leads.
The limits panel compares your character count against the practical caps for the places marketers write short copy — Google Ads headlines (30) and descriptions (90), SEO title (about 60) and meta description (about 160), and the common social limits. A bar fills as you approach each cap and turns over-limit when you exceed it.
Everything is measured in your browser with plain JavaScript, so you can safely paste unpublished ad copy, subject lines, or draft metadata.
Assumptions and limitations
- Platform limits change and some are measured in pixels or vary by language and device — the SEO title and meta description caps in particular are rendering-based approximations, not hard character counts.
- Character counting treats every character equally, but some platforms count emoji, links, or wide characters differently. Verify anything close to a limit in the actual platform.
- Reading time is a rough estimate at roughly 200 words per minute; real reading speed varies widely with content and audience.
Frequently asked questions
How many characters can a Google Ads headline be?
Responsive search ad headlines allow up to 30 characters each, and descriptions up to 90. This counter flags the moment you cross either, so you can trim before the copy is truncated in the auction.
How long should a meta title and description be?
As a working rule, keep SEO titles around 60 characters and meta descriptions around 160, since both are truncated by rendered pixel width rather than an exact character count. The limits panel uses these as sensible defaults.
What is the difference between characters and characters without spaces?
The first counts every character including spaces and line breaks; the second excludes whitespace. Most platform limits count spaces, so use the plain character count unless a specific tool tells you otherwise.
Does a character counter count spaces?
Yes — the main count includes spaces, because that matches how ad platforms and meta tags are measured. This tool also shows a separate no-spaces count for the cases that need it.
Is the text I paste stored anywhere?
No. Counting happens entirely in your browser. Nothing you paste is transmitted, logged, or stored, so unpublished copy is safe here.
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