LinkedIn Ads cost calculator
Enter your monthly budget, expected cost per click, and landing-page conversion rate to project your clicks, leads, and cost per lead on LinkedIn — and add your close rate and deal value to see customers, cost per customer, and ROAS.
About 44 leads/month at 112.50 each.
- Monthly clicks
- 556
- Monthly leads
- 44
- Cost per lead
- 112.50
LinkedIn CPCs are among the highest of any channel because the audience is precise and senior. These are planning benchmarks — your real CPC depends on targeting, bid, and competition.
How it works
The tool works down the funnel from spend. Your monthly budget divided by average CPC gives expected clicks; clicks times your landing-page conversion rate gives leads; budget divided by leads gives cost per lead. This is the chain that determines whether LinkedIn is viable for your offer.
If you add a lead-to-customer close rate and average deal value, it continues to the outcomes that actually matter: customers, cost per customer (CAC), and ROAS — revenue divided by spend. LinkedIn's high CPCs are only justified when deal values are high enough to absorb them, and this makes that trade-off explicit.
Defaults reflect typical B2B LinkedIn benchmarks — CPCs commonly run $6–$12 because the targeting reaches senior, hard-to-find audiences — but your real numbers depend on your targeting, bids, creative, and offer. Replace the defaults with your own account data as you gather it.
Assumptions and limitations
- CPC and conversion rate are estimates you supply; small changes in either move CPL and CAC sharply, so test the calculation with pessimistic values too.
- LinkedIn benchmarks vary widely by industry, seniority, geography, and objective. The defaults are planning starting points, not your account's actual costs.
- ROAS here compares revenue to ad spend only. It excludes cost of delivery, sales time, and overhead, so a positive ROAS is not the same as profit — judge CAC against a customer's gross profit.
- It models steady-state performance and ignores learning periods, audience saturation, and the long B2B sales cycle, during which spend and closed revenue are months apart.
Frequently asked questions
How much do LinkedIn Ads cost?
LinkedIn is one of the more expensive channels: cost per click commonly runs from about $6 to $12, and CPMs are high because the audience is precise and senior. Minimum daily budgets and bidding also keep entry costs up. The right way to judge cost is per lead and per customer for your offer, which is what this calculator estimates.
Why are LinkedIn Ads so expensive?
You are paying for precision. LinkedIn can target by job title, seniority, company, and industry with accuracy no other platform matches, and that audience is in short supply and high demand from advertisers. The cost is justified only when each customer is worth enough — high-value B2B offers — which is why deal value belongs in the math.
What is a good cost per lead on LinkedIn?
There is no universal number; a good CPL is one comfortably below what a lead is worth to you, which depends on your close rate and deal value. A $150 CPL is excellent if closed deals are worth tens of thousands and poor if they are worth a few hundred. Work backwards from the CAC you can afford.
Should I use CPC or CPM bidding on LinkedIn?
CPC ties spend to clicks and is a safer default when you are unsure of your creative's engagement, while CPM can be cheaper per click once you have a high click-through rate. This calculator models the CPC path; if you bid CPM, divide your effective CPM by 1,000 and by your CTR to get an equivalent CPC to enter here.
Is my campaign data stored?
No. Everything is computed in your browser and nothing you enter is transmitted or stored. If you email yourself the results, only your email and the summary figures are used to send and record that.
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