Anand Iyer.
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Interactive assessment · free · no signup

Marketing & AI maturity scorecard

Answer twelve quick questions to score your marketing across four dimensions — measurement, data foundations, automation, and AI adoption — and see where you stand, with the highest-leverage next step for each.

  1. 01We know which channels actually drive incremental revenue, not just last-click credit.

  2. 02We run controlled experiments (A/B tests or holdouts) before making big decisions.

  3. 03We have a documented measurement plan tying metrics to business goals.

  4. 04Our first-party data (CRM, analytics, product) is unified and reliable.

  5. 05Our conversion tracking is accurate and regularly audited.

  6. 06We can segment and act on customer data without engineering help for every request.

  7. 07Repetitive marketing workflows are automated rather than done by hand.

  8. 08Our automations have monitoring and a clear human review step.

  9. 09We measure the time and cost our automations actually save.

  10. 10We use AI for specific, measured use cases rather than ad-hoc experiments.

  11. 11We track the real ROI of our AI tools, including their running cost.

  12. 12Our content and site are structured to be found and cited by AI answer engines.

0 of 12 answered — complete all to see your score.

How it works

Each question asks how true a practice is of your marketing, on a simple four-point scale. Answers are grouped into four dimensions and averaged into a 0–100 score per dimension, then into an overall maturity score and tier.

The result appears instantly: your overall score, a tier, and a bar for each dimension so you can see strengths and gaps at a glance. The full report — a dimension-by-dimension breakdown with a specific next step and the tools that help — is emailed to you.

It is a self-assessment, not a benchmark against others. Its value is as a structured mirror: a fast, honest look at where the biggest opportunities to improve actually are.

Assumptions and limitations

Frequently asked questions

What does the marketing maturity scorecard measure?

It scores four dimensions: measurement (do you know what actually drives results), data foundations (is your first-party data reliable), automation (are repetitive workflows automated and monitored), and AI adoption (are you using AI in measured, ROI-tracked ways). Together they sketch how mature your marketing operation is.

How is the score calculated?

Each answer maps to a value from 0 to 100. Answers are averaged within each dimension, and the four dimension scores are averaged into an overall score, which maps to a tier from Foundational to Leading.

What should I do with my result?

Start with your lowest-scoring dimension — that is usually where the biggest, cheapest improvement is. The emailed report gives a specific next step for each dimension and links the tools that help you act on it.

Is this benchmarked against other companies?

No. It is a self-assessment framework, not a comparison against a dataset of other companies. Its purpose is to structure an honest look at your own strengths and gaps, not to rank you against peers.

Are my answers stored?

The assessment runs in your browser. If you request the emailed report, your email and your dimension scores are stored so the report can be sent and so I understand what is useful — your individual answers are not.